One For Me, One For You: A New Approach to Holiday Giving at Gap (Fashion Wire Daily)
Fashion Wire Daily - In a technology-obsessed world, where new gadgets top everyone's holiday gift wish-lists, it's up to clothing retailers to come up with new ways to entice customers to give wearable items as gifts. Gone are the days when a new pair of socks or pajamas can hold their own against a video game console or smartphone, which is something that Gap's creative director Patrick Robinson had in mind when he designed the Holiday 2010 collection.
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